Customers are demanding more; they want the promise of value that you offer.
This is largely due to the change in our culture – we are now information-rich and time-poor. We have altered the way we buy products and services and no longer rely solely on judgements based on features and benefits, as they don’t have the same impact as they did in the past. People are overwhelmed by the choices they face. “We are now more likely to purchase if we feel an element of trust and have an emotional attachment to a product or service”, says Dawn Winder. As I described in my last post, a strong, powerful and dynamic Personal Brand will communicate exactly these values.
A strong Personal Brand will attract people and opportunities to you, as it increases your confidence and communication skills. It inspires loyalty and respect in your target market and establishes you as an expert in your chosen field. It is the foundation of any marketing of yourself or your business.
Authenticity and Business Success
Once you have identified your Personal Brand values – what you stand for, your vision and purpose – you will find that you will be able to communicate this with ease to your prospects and clients. In building a strong Personal Brand you are saving not only your clients’ time, but also your own, and reduce stress and frustration into the bargain. You will stand out for the uniqueness that you offer and able to therefore enjoy a competitive edge. Marketing that really makes sense.
So, can you afford to ignore your brand, whether planned or not?
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